Fear Of The Unknown

It often amazes me how a select group of digital practitioners that I have worked with (Producers, Developers, Account Execs, etc.) take advantage of those who do not understand the digital channel. They portray the digital channel to be this complex, scary and resource intensive thing that should be "left to the experts." It absolutely blows my mind. The fact is, these people typically know just enough to stay ahead of their non-digital colleagues, are very territorial (to keep people from figuring out how incapable they really are) and keep great ideas from ever becoming reality.

Here is some advice......
1. It's OK to not know how to execute every idea. And, it's ok to admit it. The digital channel is always evolving. Reach out, talk to your peers, bring in the experts.
2. Spend an hour a day reading and keeping yourself educated.
3. Surround yourself with the best people possible.
4. Be open minded to trying new things.
5. Be accessible to your team. The more communication, the better.

Thoughts?