Recently, the Miami Ad School reached out and asked me to teach a class on Interactive Concepting. In reality, this class is less about how to "concept" and more about how to approach the digital medium(s) in relation to the offline medium(s).
Some of the things I hope to teach in the class are 1) Provide a thorough understanding of each digital medium to enable them to understand how they can be used to support a larger advertising program, 2) Discuss the uniqueness of each medium in communicating a message and how the value of each medium affects how it can/should be used in a program, 3) Discuss the importance of a clear key message or takeaway... and how each medium is best used to support this, 4) Why concepting for print isn't the same as concepting for an rich media ad unit or Facebook application or widget, etc., 5) The list continues....
I'm curious, what would you want to learn?
- Chris
Monday, January 5, 2009
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