I was recently reading over three RFP's (Request for Proposals) that came across my desk this morning. While each RFP is unique, they all share the same basic requirements for the responding agency. As I read them over, it struck me that none of them asked for the agency to discuss what is important to them in a client/agency relationship. I was shocked.... Really?
For me, relationships are paramount. Good relationships between and agency and client are what breed trust and great work. Good relationships is what keeps agencies thinking about a clients business and going out of their way to ensure success. So, why don't typical agency searches do more than just give lip service to relationships? Meet-and-greet presentations are completely manufactured and the so-called "agency video" does little to give a client a feeling for the people they will be working with.
So, what is the answer? Why are relationships not given the importance the deserve? Is it too difficult to uncover until after an agency has been selected?
Clicky-clicky the comments link below. What do you all think?
Tuesday, January 6, 2009
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