As you may know, I have been teaching an Interactive Concepting class at the Miami Ad School. It has been a wonderful experience teaching students about the digital medium and helping them understand the role it plays in helping a brand sell product, build their brand, etc.
Over the past seven weeks with this new class, I have been pleasantly surprised and excited with the level of creativity and understanding of digital. Widgets, social media, rich media, mobile and emerging media are all in the forefront of their thinking and require very little discussion.
This level of understanding of the digital medium, along with the knowledge of how to integrate traditional communications is rare these days; especially from more experienced creative teams who are hesitant to dabble in digital. I guess change is scary for some.
This latest class has me excited for the future. I can't wait to see this new generation join the workforce and begin shaping the way agencies develop fully integrated marketing solutions.
Thoughts?
- Chris
Thursday, February 26, 2009
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