Faux-Flash For The iPhone

If you are like me, you have a love/hate relationship with your iPhone. I've always had two main complaints:

1. Can't Copy and Paste
2. No integration of Flash

While I won't be copying and pasting anytime soon, Greystripe (a mobile in-game ad network) may have solved my issue with the iPhone's inability to run Flash. According to AdAge, Greystripe "developed a work-around program that replicates the PC Flash experience on the iPhone." Regardless of what happens with the eventual use of the technology, I am most excited that someone isn't waiting around for Apple to get their house in order.

It even seems that the integration of "faux-Flash," as I like to call it, has enabled Axe Body Spray to produce some pretty amazing resuls.

"Consumer intent to purchase the Axe Detailer, a shower product, rose 15%, to 74% from 59%, after consumers interacted with the game, according to a ComScore survey commissioned by Greystripe. The survey also found that 56% of respondents who interacted with the ad were more likely to purchase the product, vs. 35% who were exposed but did not interact with it. Among those who interacted with the ad, 64% said they felt more positive about the brand after the game experience, vs. 40% who had no interaction with the ad.

The "Dirty Night Determinator" promotes a shower product that's a sort of loofah for men. When users click through to the tongue-in-cheek, game-based ad unit, they can use a drop-down menu to determine how "dirty" their night was, and based on that, the game will identify areas on the body that need scrubbing and provide tips on how to clean.

Nearly 4,000 people took part in the effectiveness survey, with 943 falling into the control group, meaning they did not see the ad, and 2,447 in the group that did see the ad. Of the latter, 126 interacted with the game; the rest did not.

The campaign served a total of 3 million impressions, according to Greystripe."

Thoughts? Am I the only one who is excited about this?

- Chris