According to the Firefox website, the "Add-Art provides the millions of AdBlockPlus users with an alternative to blank space. Art shows are hand selected by curators of contemporary artists to bring the museum onto your screen and into your everyday activities. We'll bring new art shows to your browser every 2 weeks. Add-Art is partially supported by the New Museum/Rhizome in New York City and provides small stipends for artists and curators for their participation."
Screen Shot:
So far, reactions to the plug-in have been mixed. While some like the "spirit of the program," others believe that it "replaces advertising images with equally irritating images about abuse and political art." Me? As a marketer, I am on the fence for now. I have A LOT of questions about how the plug-in works before I begin jumping to conclusions and worry about the future of display advertising. For example, two of my biggest questions.... Can an ad server recognize that an ad has been blocked? And if so, how will my ad server partner track impressions served vs. blocked?
Putting aside the argument about the market share of Firefox for a moment, I also wonder if this may actually be a catalyst for agencies and brands to produce better display advertising?
Thoughts?
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