According to AdWeek, the NBA just launched a new iPhone application that will allow users to view the All Star game straight from their phone. And, even better, viewers will be able to choose from four different camera angles. Sweeeeeet!
In concept, this applications sounds pretty frickin' amazing. What a great way to extend the reach of the game past a simple TV broadcast. I will be downloading the application and giving it a run this weekend. I won't be holding my breath..... I just hope the execution meets the hype.
To be continued.
Thursday, February 12, 2009
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