It constantly amazes me that people in this industry don't understand the power of Twitter. Is it that they don't understand how it works? Or, have they never seen it applied in the right way for a brand?
To help a few of you out, I will give you an example of a great use of Twitter. Yes, I could always tell you about how Dell has used Twitter to sell over $1 million dollars in computers. But, that wouldn't be relevant to those of you in the industry. So, instead, I will tell you about how Critical Mass is effectively using Twitter. For any company, trying to find good talent (not just a body to fill a chair) can be both difficult and expensive. Critical Mass is putting a new spin on recruiting through the use of @venterchris. His tweets are friendly, conversational and go a long way towards putting a good face on the Critical Mass brand. By using Twitter, they have taken the typically dry world of HR and put a new spin on it.
Thoughts?
- Chris
Wednesday, March 11, 2009
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