Newspaper Revenue Declines in 2008

TechCrunch recently posted an article stating that "Last year was the worst on record for the U.S. newspaper industry. Total advertising revenues (both print and online) declined 16.6 percent."

My first reaction to this news was sadness. More and more newspapers are closing their doors and good people are losing their jobs. But, I also thought about my last experience placing media with a major newspaper. Not only did they actually fall short of their contracted obligations, but they told us to pull our media dollars if we were not happy. Now, I understand that this scenario does not mirror the actions of all newspapers. But, given our current economic climate, what will the future bring to the newspaper industry?

- Chris