After an overload of profanity-laced tweets on their homepage, Skittles has slightly changed their direction. Instead of a Twitter feed, users are now dropped directly into their MySpace page.
Honestly, I can't really say that I blame them. The profanity that dominated their homepage was ugly, mean-spirited and made me nervous as a marketer.
Despite the changes, I am still a fan of this initiative. Skittles made a bold move, brought the brand more media exposure than they have received in years, and I believe it will pay off in the end as more and more content is added to the experience. The recent integration of the videos were a nice addition and I can finally say that I have a better idea of what their brand is all about. And, as I predicted in my original post, the tweets have become less vulgar and are now more "friendly"... well, almost. The trolls and haters have moved on and the conversation is beginning to swing back.
Thoughts?
- Chris
Wednesday, March 11, 2009
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