Last week I discussed my initial frustrations with my new class of students from The Miami Ad School. As one student put it, "I only want to work on TV and other sexy stuff." Hearing that the new generation of advertising creatives didn't believe in, and didn't want to work in, digital was disappointing.
I am happy to report that last night's class proved to be very successful. The work the students presented was far beyond my expectations. The level of creativity and their understanding of the digital space was refreshing.
Now, before I get too excited, they still have plenty to learn. Their knowledge about how to concept and design for the web remains to be seen. And, many best practices that they should know seem to be a mystery to them. Don't worry though, that will change very quickly.
- Chris
Thursday, April 16, 2009
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