DiGiorno Pizza will use Twitter, with the support of traditional advertising, to help launch their new Flat Bread Pizza product. With the help of their PR agency, DiGiorno will reach out to influential tweeters willing to host tweetups, or in-person get-togethers prearranged on Twitter, in Chicago, New York and Los Angeles. Kraft will deliver DiGiorno to the events and hope attendees spread the word.
While the idea isn't very innovative or ground-breaking, it's nice to see that more and more brands are beginning to embrace Social Media and include it in their budgets.
"DiGiorno is launching a flatbread pizza by way of TV, print and ... Twitter. The freezer aisle's largest-selling pizza brand is wading into social media for the launch, tapping tweeters with strong followings and offering to provide food for tweetups."
http://adage.com/digital/article?article_id=135876
- Chris
Thursday, April 9, 2009
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