Evolution of the Phone

I have spent the last three weeks consulting at 5th Finger, a mobile advertising agency located in San Francisco. They are a very talented group of people and I have really enjoyed working with them on some amazing Fortune 100 consumer brands.

Being so immersed in mobile has really got me thinking about how much the phone has evolved. When I first began using a mobile phone in 1997, I used it solely to place phone calls and have a one-on-one conversation with friends. Nowadays, my mobile phone allows me to find restaurant reviews, check my bank account, read news and connect with thousands of friends, colleagues and family using it's many social media applications.

Simply put, the mobile phone has profoundly changed the way we communicate. All you have to do is look at today's teenagers to see what I am talking about. With text messaging, they have developed their own language and are constantly in contact with one another. Sending notes during class are a thing of the past.... sending text messages is now the norm.

As the penetration of smart phones continues to increase, I am very excited to see how mobile phones, and mobile marketing, will evolve. I have a few different ideas that I am working on, but they aren't yet fully baked. What about you? What is the future of mobile?

- Chris