I've been talking about the need for pre-planning before launching any new marketing initiative. Anticipating issues and having contingency plans in place is more than just important, it's critical.
Apparently, KFC would have found this advice very helpful before using Oprah to give away free coupons for their new Kentucky Grilled Chicken product. The video below was created to help remedy the mistakes that were made when customers were turned away by stores that refused to honor the coupon. In the video you will find Roger Eaton, President of KFC. Not only does his apology come extremely insincere, but the whole Australian accent really throws me off.
About Me
- chris crichton
- A digital marketer, a mobile evangelist, an endurance athlete.... the list goes on.
For Hire: (chrisjcrichton@yahoo.com)
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